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“Quite simply if nothing is done in 50 years, there won’t be any more argan tree in Morocco !”
Moroccan market gardeners pull them up to get back the lands in order to grow vegetables or citrus fruits to the detriment of the argan tree, their tradition and the “Berber Gold” !
A FAIR TRADE
Presently, the World Trade Organisation is impeding the development of many small producers in developing countries due to overcomplicated and outdated international regulations which impede growth. Without going into ideology, it must be said that a new focus should be placed upon producers in small markets, particularly in the developing world, which are often operating in precarious and limited local markets.
The notion of Fair Trade is partly an answer to this. The most important aspect of this is to increase the openings for the disadvantaged producers into the limit of better regulated trades.
Our project is completely oriented towards this purpose.
Our commitment with an Argan oil producer from the area of Agadir, gives us the opportunity to put into practice those notions of sustained development and fair trade; on one hand with the working plant we provided her with, on the other hand with the development of an activity of a distribution network which helps her to sell her production at a higher price than the local prices.
The orange circle on the map delimits the production’s zone of Argan oil
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